Taps playing for Saab - Is this the end?

Saab, which has been consistently generating losses year after year, is in a desperate bid for survival. Saab has recently applied for credit protection, so it can reorganize, and become independent from its owner GM. Saab will look for new funding from both private and public sources.

Sabb vehicle sales for 2008 was down 25% from its 2007 sales numbers of 125,000 vehicles sold. Saab will be presenting a reorganization plan to its creditors in the next few weeks. Born from jets...... but sinking like a ship.....

2010 Ford Taurus SHO

For 2010 Ford is re-launching its Taurus SHO model and they are including alot of goodies. The Engine is a twin turbo charged 3.5 liter V-6 capable of 365 horsepower. An upgraded track tuned performance suspension will smooth out the ride and help put those massive Eco-Boost ponies to the ground. Each corner will come wrapped in 19 inch Goodyear Eagles with an optional 20 inch wheel contained in the SHO Performance package.

With the rebirth of the Taurus SHO, long awaited Ford SHO enthusiasts should once again have a grin ear to ear.

Optimizing Marketing Programs and Making Marketing Improvements

Generating leads today in a slow economy is not an easy task. Business budgets are on hold or have been cut back and marketing departments all over contain an air of uncertainty. Now is the time for marketing to make vast improvements in their programs. Through testing, optimization and beginning new programs, an increase of raw leads or conversions should begin to follow. This also provides a foundation for when things begin to turn around that the current marketing programs become more effective and are able to produce at rate not seen before.

Before embarking on campaign and program improvements, consider mapping out a plan to implement the much needed marketing program changes.

Here are a few questions that will help get started.....

Does my marketing program need to be overhauled?
Yes, optimizing and making improvements should always be occurring. Start by putting all your marketing programs in front of you and focus on the worst one.

Where should I being with making changes to my marketing campaign?

What are the poor performing aspects of the program? Being there. Is it conversion rates? Click through rate?

How do I know if I made improvements?

Benchmark your existing performance and as improvements are made record and compare vital key performance indicators ( KPI ).