Chrysler to close 12 Dealerships

Chrysler sent 12 Massachusetts dealerships pink slips yesterday. These 12 Chrysler dealerships will be closing its doors. What will that mean for their websites, customer base, and contact list? These are valuable assets that may not otherwise been thought of……

The website could be redirected to another local dealer and benefit from any inbound pointing links. The contact list is also another opportunity for a competing car dealer to build and expand upon its own in-house list. Making the reach of their email campaigns and service promotions that much broader.

The 12 Massachusetts Chrysler Dealers to be closed are:

Seacoast Motors of Salisbury
Melrose and Wellesley Dodge
Westminster Dodge
South Shore Chrysler
Sullivan Bros Chrysler Dodge
Motor Mart Auto Sales
Pride Chrysler Jeep
Tri-State Automotive
Westboro Motors
Midway Motors
Stagg Chevrolet
Tarbox Chrysler Jeep

Automotive Marketing and Social Media

A previous posting spoke towards my dislike of social media as a channel for business to market within. Everyone is jumping on the social media band wagon and that irks me that something so myspacey and so 2006 is capturing the attention of CEO's and CMO's of major companies. I will recant my complete hate of social media marketing, as there is a purpose - kinda.

I think social media marketing when used as it was intended is a great way for an individual that appeals to a segment to provide tid-bits of useful info and updates of interest. An individual can post thought provoking discussion points, links of interest, and even pose a question.

When using social media to market yourself and intimate knowledge you add value to the community and segment of followers that want to hear your expert opinion.

A perfect example of using social media marketing from an automotive perspective is to provide information to buyers that help them win. (At this point in time any sale is also a win for a dealership). Have an experienced auto salesman provide the tips and tricks to getting the best possible deal for customers. Expose and uncover the misleading and misconceptions within the auto industry.

Use it as a channel to share your car sales knowledge with those that are new to the business. Solidify yourself as expert.

The two above examples are more persuasive and interesting to follow than just ABC automotive touting they have deals on cars.... cause in this automotive climate doesn't everybody?