Goodway Group's Beep - Automotive Ad Network

Beep! Automotive announced that their ad network has the ability to use visitor's behavioral data to show brand specific ads. The advertising model helps keep campaigns cost effective and eliminate waste.

Goodway Group is a third-generation, 80-year-old marketing services company that owns and operates three ad networks, Beep! Automotive, SWAY Political, and IvyPixel.

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Types of Marketing Channels

Here are a few examples of the different marketing channels you can use to reach your audience. The chart plots the marketing tactic by the strategy used ( push marketing, pull marketing, or permission marketing ) . Using one or any combination of these marketing tactics can help your organiztion drive interest or leads.

Google Indexing Twitter Tweets

Google is now indexing tweets from twitter almost in real-time and adding the tweets into the search engine results. An example of this can be seen in the image, with the twitter post occurring just 20 minutes before being found.

The implications are that twitter can help drive traffic through Google search. SEO and social media gurus can use this to their advantage, this also means that spam and bots (which has been increasing in twitter) may just find its way into the results. Will this turn off Google search users.

Our generation -raised to be employees, not employers

While reading an article in the Boston Globe I stumbled upon a quote in-which I am still digesting and rings so true.

“Our generation, we were raised to be employees, not employers,’’ Byam says. “It seemed mysterious and impossible.’’- Meredith Byam -owner of Poor Little Rich Girl, a consignment clothing business.

Thinking back on my own experiences and upbringing as a Gen-Xer where and when did this idea of being an employer creep in? How did it creep in?