Massachusetts Ranks #34 on Forbes Best States for Business

Forbes recently published their annual Best States for Business. Most of the data was acquired from Moody's. The publication focuses on the following factors; costs, labor supply, regulatory environment, current economic climate, growth prospects and quality of life.

After crunching all the business data and comparing States against one and other Massachusetts ranks #34. No surprise the Business cost rank is #48. Welcome to Taxachusetts.

The only bright spot is quality of life..... but how is life so good with less than stellar implications for businesses.

Marketing online can seem like a daunting task. It is best to look at your online objectives and goals and focus in on one specifically. Once you pick a goal to achieve, begin to think about the online marketing tactics that can be used to help accomplish and reach your marketing objective.

Implement the marketing tactic one at a time if you are starting out. It will allow you to focus and provide the proper attention to the marketing tactic being used. Once the initial tactic is underway and moving your marketing efforts in the right direction, pick a complimentary marking tactic and begin to place some focus on that one.

Make strategic objectives and tactics part of your regular marketing mix.

Why Google leads all Search Engines.

Google has long since owned Yahoo and MSN but why.....? Simplicity and Relevancy. Google didn't attempt to do anything cute or create a portal with distractions, they realized people wanted to look for something by typing in a search string in a familiar search box.

Google also knows a thing or two about providing relevant results. While others allowed advertisers to buy their way into the rankings Google made websites earn it. Their search algorithm may not be any more sophisticated than the others, but in the court of public opinion Google provides the most relevant results.

Even their Pay per click ads need to be relevant or Google charges more for each click hitting less than targeted advertisers where it hurts -in the wallet.

Google did a great job to win the search engine perception battle. The reputation they built around having the most relevant search results is one that will be hard to shake anytime soon.

Push vs. Pull Marketing Which is better?

Marketing can take many shapes and forms and can even carry a variety of objectives. Two known marketing strategies Push marketing or pull marketing can be used to help you reach your objective.

Push marketing helps increase reach and awareness. These types of marketing activities may include Press releases or Rich Media advertising (banner ads).

Pull Marketing is targeted marketing and is generally persuasive. Pull Marketing activities would be SEO, PPC, twitter and Blogs. (Though twitter could be considered reach awareness as well and also has a permission based component to it).

Well marketers take your pick... which one will help lead you to your marketing objective? How about using both...............