Push vs. Pull Marketing Which is better?

Marketing can take many shapes and forms and can even carry a variety of objectives. Two known marketing strategies Push marketing or pull marketing can be used to help you reach your objective.

Push marketing helps increase reach and awareness. These types of marketing activities may include Press releases or Rich Media advertising (banner ads).

Pull Marketing is targeted marketing and is generally persuasive. Pull Marketing activities would be SEO, PPC, twitter and Blogs. (Though twitter could be considered reach awareness as well and also has a permission based component to it).

Well marketers take your pick... which one will help lead you to your marketing objective? How about using both...............