Why Google leads all Search Engines.

Google has long since owned Yahoo and MSN but why.....? Simplicity and Relevancy. Google didn't attempt to do anything cute or create a portal with distractions, they realized people wanted to look for something by typing in a search string in a familiar search box.

Google also knows a thing or two about providing relevant results. While others allowed advertisers to buy their way into the rankings Google made websites earn it. Their search algorithm may not be any more sophisticated than the others, but in the court of public opinion Google provides the most relevant results.

Even their Pay per click ads need to be relevant or Google charges more for each click hitting less than targeted advertisers where it hurts -in the wallet.

Google did a great job to win the search engine perception battle. The reputation they built around having the most relevant search results is one that will be hard to shake anytime soon.