An article that discusses unified communications and which segment of the market will adopt UC practices first (Unified Communications for the Mid-Market by Rich Tehrani) , believes that the mid-market will be the segement that really wraps its arms around integrating UC into the work environemnt.
As an outside observer, Unified communications and the SOHO market has the largest potential , though there are obstacles to overcome. The SOHO market is fractured into tens of thousands of small niches, so communications companies and their messaging will have trouble centralizing and trickling down to the individual home business owner.
Though the uc market has built some traction in the marketplace by having low cost - easy to use technology. VOIP is a perfect example of this. Its attraction is allowing a home office to have unlimited long distance calling and big company features for a low pricepoint.
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