Wednesday, June 24, 2009

Getting Around the Adwords Double Dipping Rule




Google AdWords is notoriously strict about having multiple ads for the same keyword. With a single account it is impossible to game the system as Google will then pick which ad to show for you. Though a local auto dealer who has multiple locations and wants to increase their PPC visibility can create 2 accounts each advertising it's own dealership. This dealer group now has two ads and has found an Adwords Advertising loop hole. (For the time being anyway).

The lesson - use your locations to your advantage in your campaigns. Know the PPC system and how it works.

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