Many automotive and motorsports companies have long relied on using print as a means to turn prospects into customers, but instead of just adding your website domain name to the advertisement, use this as an opportunity to send the potential visitor to a controlled and specific section of your website.
A specific section, known as a micro-site (or microsite) is an easily typed URL or domain that is targeted for prospects. The advantage of creating a micro-site is that all the marketing messaging and offers is specific. Specificity, and giving the information to the visitor when the question around a product arises increases the chances of turning that visitor into a customer.
Micro-sites are also well known for their high SEO value. By having a narrowly focused section of a site or whole site, there is a likelihood that if set up properly will provide much added benefit within the organic search rankings
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