Thursday, June 25, 2009

Google Analytics a recently created desktop image and what does it say ????

Google recently updated their product logos to reflect the company logo. In doing so a Google employee created a desktop wallpaper with the tag line "measure organic growth" (as seen above).

The tag line "measure organic growth" caused me to think about a recent Google Analytic's tracking question. After a client changed their homepage, the direct traffic numbers had plummted while their organic traffic had steadily increased. This makes sense as after the bookmark no longer worked (since there was a new page) a visitor then had to find the site using a search engine. This increased the organic traffic since the visitors who typically came via bookmark now had to use a search engine. The other reason, Google drops a cookie on the visitor and when the visitor comes via Organic the "direct" cookie is over written. The organic cookie will always remain and not be over written even if the next visit is direct.

Is Google setting up the analytic data to be stilted more towards organic to show the value of search engines?

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